According to a report in Internet Retailer, online marketing of jewelry and diamonds by Channel Intelligence pays off. The company claims that second quarter return on advertising costs increased in comparison to return on the first quarter. Among three categories that experienced such better returns, jewelry retailers showed the largest increase, with 78% superior return on advertising costs. Jewelry retailers reported an increase of 28% in sales compared to the first quarter, and the volume of orders went up by 20%, according to Channel Intelligence.



"We`re very excited that on average our customers achieved positive quarter-over-quarter growth in key performance metrics such as sales, conversion rates and return on ad spend. While our economy is trying to recover, we continue to monitor industry trends to make sure we are providing the best possible management and support for our clients` shopping channel campaigns. We are optimistic that the online shopping environment will continue to offer growth opportunities for retailers," says Channel Intelligence senior vice president of sales and marketing, Lanny Tucker.



The increase in return for jewelry advertisements is a result of the increase in sale volume and a 20% reduction in cost per click.