Diamond jewellery has laid a foundation for its important role in the market since the promotion of “A diamond is forever” of De Beers. The diamond jewellery demand kept increasing all the time. Indian diamond industry will pour 8 million dollars into developing Indian and Chinese market.

Sanjay Kothari, the president of Commission on Commerence and Trade showed that trade commission will employ a professional adviser with high salary to guide the promotion activity of diamond philosophy. Indian commission plans to spend 3-4 million dollars on its local promotion, and it will adopt the same pattern to promote Chinese market.

In 2008, the commission launched to use Anant business development plan. It plans to invest more manpower and money in Israel, Belgium and Dubai, considering these three cities as the center to developing the surrounding market. India will found International Coordination Committee based on the needs at the scheduled time.

Russian diamond giant Alrosa launched a more profound diamond jewellery plan a few years ago. Although the diamond minerals company and main trade company are interested in it, it is still carried out because of some reasons.