Chinese machine tool giant to launch European marketing thrust during EMO
Post Date: 27 Jul 2013 Viewed: 388
China’s Shenyang Machine Tool Group has announced that it will unveil machines designed for sale in Europe at this year’s EMO metalworking show in Hanover, Germany.
The machine tool goliath, one of the world’s three largest producers, said Chairman Xiyou Guan and Marcus Otto, CEO at Shenyang division Schiess Tech GmbH, Berlin, will present the campaign. In an exclusive interview last year, Guan said he wanted to raise his company’s exports to 30% of sales; at the time of the interview, he said they were only 8%.
Talking about the planned introductions for the European market, Guan explained that because the units are “developed with German design skill and built in China, we are combining the best of both worlds”.
Reportedly a manager and engineer who commands much respect in China, Guan is said to have expressed great confidence in German engineering in general and in the capabilities of the company’s German subsidiaries Schiess Tech and Schiess, Aschersleben, in particular.