In the current era, where the Internet and social networks prevail, You Tube is one of the leading platforms to promote your product instantly to an ever expanding audience at no cost whatsoever.



Today, viral marketing is being used extensively by large corporations and small businesses alike to promote their products effectively.



In recent months, as part of the Israel Diamond Institute’s (IDI) multifaceted marketing campaign “Together Works,” over 60 video clips have been uploaded on You Tube featuring Israel’s leading diamond companies and their wares. Take the opportunity to view these video clips and learn more about the Israeli Diamond Industry.