Citizen Machinery UK is to open a new regional office, applications engineering and machine showroom in the West Midlands to further enhance its customer service offerings and “to provide users with a significant machine preparation service to support the growing number of high-value automated turnkey solutions” being handled by the company.

The circa £2 million investment on a 1.1-acre site at the Hurst Business Park in Brierley Hill, near Birmingham, will include a 600m2 showroom.

Says deputy managing director Darren Wilkins: “This new facility in the heart of the country will complement our existing Citizen Machinery UK headquarters and showroom for Cincom (Citizen) and Miyano machines in Bushey, Watford, and will play an important role in serving the modern-day demands of our growing customer base.

“Machinery and accessories will be prepared on-site in Brierley Hill to satisfy the growing number of UK and Ireland OEMs, first-tier suppliers and sub-contractors requiring immediate installations to satisfy new business.

“We live in a fast-changing world where we increasingly face requests for machine deliveries often within two weeks, rather than order lead times of two to three months, which used to be the case. The new facility will allow us to prepare more machinery and installations in advance of orders, which will inevitably help our customers win new business.’’

Construction is scheduled to start in early 2018 and the new facility is expected to be officially opened late next year.