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Multi-Use Diamond Jewelry Gains Popularity in India


Post Date: 29 Dec 2009    Viewed: 544

Keeping in mind a woman’s desire to make multiple use of accessories and jewelry, Indian jewelers have come out with a new series of multi-utility jewelry items.



Indian jeweler Sparkle-09 says that such ornaments are becoming increasingly popular. For example, most in demand are a pendant that can become a ring or a ring that can become a bracelet, a necklace that can turn into a folding pendant and a golden pendant in the shape of a pen drive.


The Times of India quotes Kashmira Nanavati, director of She Jewels of Mahidharpura: "We sell a number of ornaments which people can very easily convert from one item of jewelry to another. It just needs a gentle press and a bracelet turns into a ring. And if you just remove a small piece from a necklace, it becomes a pendant."


She added: "These designs are our creations on which our unit people continuously work to further improve them. A jewelry design seen six months ago with us is no longer on display."


A folding pendant that can be made into a necklace is embedded with 2.79 carats of diamonds on 19 to 20 grams of gold, while a golden pendant that can also serve as a pen drive features one carat of diamond and 15 grams of gold.


Kashmira noted that black diamonds are the cheapest of all and so are priced low


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