Giant retailer Macy's embarked on a new Valentine's Day initiative – "Sweetest Tweets," described by a company statement as “original love notes in 140 characters or less that epitomize modern romance.”

According to the PR release, Macy's “invites the lovestruck to tweet their most romantic words of love this Valentine's Day for a chance to be gifted with diamonds. From February 1st through February 13th, Macy's will award a diamond pendant set to the sweetest tweet posted on Twitter using 'SweetestTweets' in the message.”

Macy's will declare the winner on February 14th, and, as said in the announcement, “the most swoon-worthy tweet will be chosen to receive the grand prize - a three-stone diamond ring that will serve as the perfect gift for the lucky sweetheart who inspired cyberspace poetry.”



Macy's executive VP of Marketing, Martine Reardon in quoted in the release, as saying "Valentine's Day is all about expressing love and devotion to friends and family,There isn't a better way to express those emotions than connecting with the people in your life in fun, unique and modern ways. The Sweetest Tweets can be about a declaration of love or about thanking your loved ones for always being there. The possibilities are endless."