The names of dimensional-stone varieties number in the thousands, but one Italian stone factory is offering something new: a brand identity.

Beginning today, Antolini offers one of the first worldwide brand-names of dimensional product with its Signature Stone Collection of selected granite and quartzite, to be offered in more than 30 North American showrooms.

Antolini Luigi & C. is one of the best-known names within the stone industry, both for its selection of materials and its opulent presentations at international trade shows. It owns and operates quarries, and processes stone at its large complex in Sega di Cavaion, Italy.

"Because Antolini controls every step of the production process, from the quarry to polishing, we are confident that every slab is the best available in terms of quality, beauty and value," said company general manager Alberto Antolini. "By giving our customers more information, they can make better choices."

Originally established in 1920, Antolini offers more than 1,000 varieties of granite, marble, onyx, limestone, travertine, quartzite, serpentine, gemstone, shellstone, and precious stone. The Antolini family built its reputation on combining craftsmanship and precise stone selection with modern processing technology, including large-scale vacuum resin treatment and multi-wire diamond sawing.

"Every stone is different, with its own drama, its own emotion, and its own soul. I have seen each of them transform a room into a breathtakingly beautiful environment," added Antolini. "This new Signature Stone Collection reflects our unequalled experience, craftsmanship, and passion for producing