The All India Gem and Jewellery Trade Federation (GJF) and The Art of Jewellery Magazine signed a memorandum of understanding that will see them hold a series of business-to-consumer exhibitions across India, Business Wire reported.

The MOU was signed by GJF Chairman C.Vinod Hayagriv and Art of Jewellery Managing Director Sumesh Wadhera, on the sidelines of the 2010 South India Jewellery Show, held in Bangalore.

"This initiative will touch consumers across India and I feel immensely pleasured to have this tie-up. This event will be named 'Best of India,' wherein the consumers will get to see the best of jewelry from all the corners of the country under one roof," Wadhera said.

"This initiative will propel demand and help better the quality in the industry, and will also help spread education amongst the consumers," Hayagriv added.