Indian diamond manufacturer Shree Ramkrishna Export has launched a beta version of a mobile website for business-to-business diamond trading.



According to Diamond World, the Mobile website – SRK Lite – was especially engineered for hand surfing.



“It gives us immense pleasure to launch SRK Lite as it will enhance our customer relations and drive greater engagement with our existing users," Rahul Dholakia, Director of Marketing at SRK Export, said.



"Today, mobile phone is accessible to almost every common man across the globe, hence launching this service will help us reach and meet with our aim to connect with a vast number of people across the globe anytime anywhere.”



The diamond company will be promoting its new venture through print and online advertising. The mobile website will be officially inaugurated at JCK Las Vegas show on 5th June, 2010.