American mattress giant Sealy Posturepedic has decided to mark the brand's 60th anniversary, with a special, nation-wide, diamond-themed campaign.

The campaign includes diamond earring and pendant giveaways; vacations, including a week-long trip to Diamond Head, Hawaii and black diamond ski trips; as well as Diamondback bicycles and more.

"Sealy is proud of its orthopedic heritage and the Sealy Posturepedic," said Sealy Chief Marketing Officer and Senior Vice President of marketing Jodi Allen. "The 60th Anniversary is the perfect occasion to celebrate and say thank you to our customers."

According to the company's press release, Sealy's 60th Anniversary diamond promotion runs Memorial Day through Labor Day.

Consumers who want a chance at a diamond must go into a retail store, get a scratch card and lay down on a Sealy Posturepedic mattress. If their card is determined a winner, they may choose the "diamond" of their choice, which includes tiered-levels of diamond jewelry and other diamond-related items.