Prominent Indian diamond company Shree Ramkrishna Export will unveil its collection of fancy shaped diamonds at the JCK Las Vegas show 2010, Diamond Net reported.

SRK defined its color diamonds collection, which includes special shaped diamonds and the bow-tie effect, as having "universal appeal."

"The fancy shape diamond collection will consist of excellently cut Cushions, Princess, Marquises, Hearts, Pears, etc., revealing varying degrees of the bow tie effects, and the diamonds’ brilliance.

The fancy shape diamonds will be in addition to the already existing traditional Round brilliant shape that SRK has perfected," said the press release.

Rahul Dholakia, Managing Director from Shree Ramkrishna Export added: “To offer a larger selection to our customers, we extended our collection to include fancy shapes in addition to traditional large stock of Pique (PK) goods.

"Unlike the popular round brilliant cuts, shape is personal so there is a great deal of subjectivity in defining the beauty of fancy cuts. The proportions for Fancies are as unique as the individual who chooses to wear them. Fancy shape diamonds allow for diverse combinations that make for beautiful and brilliants.”