Leading online diamond retailer Blue Nile announced it will launch a series of limited edition Holiday Exclusives, including never-before available jewelry its website, as holiday shopping swings into full gear.



The jeweler intends to reveal a new Holiday Exclusives piece on its website each day, at midnight.



"Blue Nile's free shipping offer is unique in that we don't require a minimum order and there are no hidden fees," said Blue Nile CEO Diane Irvine. "We are proud to provide the best shipping offer in online retail, and it makes our Holiday Exclusives even more enticing and convenient for shoppers."



A company statement said Blue Nile's Holiday Exclusives include only hand-picked items that have never before been offered. "Each piece has been painstakingly selected by Blue Nile merchants and created with the company's jewelry craftsmen to meet high standards of quality, while also providing consumers with the tremendous value they've come to expect from Blue Nile."