A recent flurry of activity in the natural color diamond market is an indication of a strong holiday buying season, Business Wire suggests.

Bruno Scarselli of Scarselli Diamonds in New York City noted that recent color diamond, such as one hosted at the Smithsonian and high-profile, record-setting auctions, have brought a new awareness to the value and beauty of the gems.

 

"The life that a color diamond brings to its wearer is an exquisite spectacle of beauty. There is nothing in the gem world that can compare. Plus they are an excellent investment," Scarselli, whose family business is a diamond industry veteran of 80 years, said.

"Recently an 11-carat blue diamond ring sold for more than $15 million and a pink diamond ring that is nearly 25 carats sold for $46 million, plus there's the deep blue 31-carat, Wittelsbach-Graff diamond that was at the Smithsonian earlier this year and is now joined by the Kazanjian red 5.05-carat diamond, one of only three five-carat red diamonds in the world, at the American Museum of Natural History.

“These high-profile events point to the trend that color diamonds are in demand." Scarselli also has a collection on display at the American Museum of Natural History. "Our five stone Olympia Diamond Collection has been there for more than a year, and has been so popular that we've extended the collection three times."

According to the veteran diamantaire, recent market activity indicates that yellow, pink and blue are color diamond lovers’ favorites this season.

"To be ready for the increased demand for natural color diamonds for the upcoming holiday gift-giving season, we've expanded our collection to include virtually all possible spectrums of color diamonds -- yellow, red, blue, pink, orange and green in a broad range of carat weights,” he concluded.