In his speech at the opening session of the CIBJO – The World Jewelry Confederation - Annual Congress currently being held in Turkey, Eli Avidar, Managing Director of the Israel Diamond Institute Group of Companies (IDI), has appealed to the global jewelry and diamond industries to “think out of the box” when it comes to marketing their products during the current economic crisis.



Eli Avidar cited the IDI “Together Works” campaign as an example of the type of strategic marketing initiatives he is encouraging. Avidar explained that the campaign is entitled “Together Works” because its success depends on joint efforts in all of the world’s diamond centers.