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Lili Diamonds Announces New Space-Themed Branding Strategy


Post Date: 01 Mar 2011    Viewed: 515

Lili Diamonds is proud to announce its new branding strategy, inviting you all to join us in our sharp transition into space.




Never has the world of diamonds looked so exciting and glamorous. Lili Diamonds has made a leap into space, with a massive online publicity campaign, a new website (www.lilidiamonds.com) and company logo, fresh magazine advertisements, corporate video and catalogue production, and a novel high-tech diamond cut – Meteor® Cut – all inspired by space.




“Our new celestial corporate video is the fruit of a grand production, combining materials shot in a number of locations worldwide with all the vogue 3D animation; the diamond industry has yet to produce its parallel,” said Nadav Attar, marketing manager at Lili Diamonds.




What’s more, Lili has launched an innovative website, including 3D graphics and a friendly interactive interface, and our new genuine online advertising will appear in globally leading websites. Lili Diamonds’ logo, catalogue and magazine advertising have also been refashioned under this galactic inspiration.




A new dazzling diamond cut was especially designed as part of this meteoric branding transition. “The Meteor® Cut, a perfectly built decagonal shape, is your wish upon a star coming true. Not unintentionally our leading slogan is Find Your Star – because each and every diamond we manufacture is a true star”, said Dotan Siman-Tov, managing director of Lili Diamonds.




Lili Diamonds is a prominent company trading and producing rough and polished diamonds, and a world innovation leader thanks to its unique diamond designs, including Crisscut®, Crisscut® Cushion, Wondercut®, Meteor® Cut and many more.

 


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Superhard Material of China

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