JMKC Jewels of India has launched a new brand of diamond jewelry – Daminaz Diamonds – which the diamond company characterizes as "luxurious yet affordable."



All the diamonds used in Daminaz Diamonds pieces come with IGI certificates and are set in 18 karat gold.



JMKC, founded nearly a century ago, has set its sights on becoming a leader in the mass-produced diamond jewelry sector.