First two months of 2011, engineering machinery continuation of last year’s momentum to continue its rapid growth, according to statistics, 86% growth the previous two months excavators, concrete machinery growth rate of more than 50%, loaders and cranes are not lower than sales growth 20%, 30% level. The current construction machinery products and key components are still showing a shortage situation.

Machinery industry researcher pointed out that before the earthquake in Japan, the domestic excavator market has emerged in investment boom, as the representative of the leading enterprises in the domestic brands, foreign brands are being eroded step by step, up to 70% market share, through the construction machinery market in 2010 the rapid growth of the domestic excavator market has attracted more and more capital and energy, this force is rising overall strength of domestic brands.

Although the Japanese market for construction machinery earthquake did not cause greater impact, but the degree of trade between different sections of a larger, second-hand market and the important parts excavator plate fear reaction to a certain extent. 2010, to end the Korean market-based system brand has shown a downward trend, Chinese companies are from the lower end to high-end market, brand building is very prominent, including the use of marketing, brand promotion are gradually mature.

January 2011 sales of China’s major excavator manufacturers amounted to over 1 million units and the market continued last year’s high growth. February 24 excavator companies sold more than 2 million units, an increase of 134.95%, again double the growth achieved; which export sales of 206 units, an increase of 106.00 percent, despite an increased considerably, but the chain declined. Before the first quarter because of market demand for the upgrading and digest inventory considerations, very strong domestic brand promotions, increase market share quickly, so if we can continue to maintain this promotional rate, the first half of the market share of domestic brands is expected to reach new high.