The American Gem Society, in partnership with Verichannel, announced today the launch of a specialized search engine for diamonds graded by AGS Lab, available from AGS suppliers.



The online service is integrated into the members-only section of the AGS website, and is also accessible to AGS members from the Verichannel platform itself. AGS Diamond Search consists of a database of stones uploaded by AGS suppliers, and also stones uploaded directly from the AGS Lab, immediately after being graded, based on permissions set by the supplier. They are searchable using standard criteria of color, clarity, shape, etc. AGS retailers contact suppliers directly to initiate a purchase.



"It makes sense to give our retail store buyers the most convenient means possible of finding AGS stones from AGS suppliers, essentially all in one place, and right there at our website," said AGS CEO Ruth Batson.



Verichannel created the concept of labs uploading diamonds online, immediately after they are graded, when it launched its Daily Diamond Report service in January. "The same technology is being used for AGS Diamond Search," noted Jacques Voorhees, president of Verichannel.



"It's the fastest way imaginable to get a stone to market," noted Peter Yantzer, Executive Director of Gemological Services for the AGS Lab.



More information on AGS Diamond Search is available at www.ags.org and also at www.Verichannel.com .