As the world financial crisis to China’s machine tool industry into the winter. This year, the market demand, oversupply, particularly in the nine, in October, machine tool sales plummeted, and the winter was just beginning. Machine tool industries and enterprises in how winter? Reduce marketing costs, is one of the most important coping strategies. I. Do not pay big bucks to buy a small cakeMachine tools manufacturing equipment. At present, due to the manufacturing sector by the financial turmoil, cake machine tool market is smaller. From the objective point of view (individual exceptions), China’s machine tool consumption in 2007 amounted to about 200 billion yuan, the next 1 to 2 years, the demand for the domestic market should be reduced by 1 / 3. So, even if the cost of sales to spend more, but also difficult to change the fact that sales decrease. Strong in the market when companies are able to withstand the high cost of sales. But when sales declined, while cost of sales is also high, it will be difficult to sustain. But nowadays, whether or China’s machine tool manufacturers Proxy Business, more accustomed to traditional marketing. Easily spend hundreds of thousands, 80,000, or hundreds of thousands, millions of money to drop exhibition, or use in the general construction of sales network all over the country’s human sea tactics to win customers. Indeed, traditional marketing is an effective way to find buyers, but its huge investments in enterprises, especially small and medium enterprises in terms of manpower, material resources, energy, all are unbearable. In particular, the decline in the current market circumstances, pay big bucks to buy a “small cake”, very uneconomical. Therefore, the machine tool business transformation strain should make a reasonable investment funds marketing budget. At the same time to adjust to change marketing, doing something not done, and not follow the old routine, the old method. II Tips for low-cost access to customersHow to do it is necessary to explore new markets and attract more buyers of machine tools, can save money? This requires the machine tool industry enterprises to actively change mode of operation, changes in sales means lower cost of access to machine tool buyers. Network marketing is one of the most effective way. The Internet is a cheap tool for sellers for buyers and sellers through the network of sources to pay the cost of customers than traditional marketing, customer acquisition costs were much lower, but buyers looking for suppliers to show the cost to the seller than the cost of online search is much higher. So now more than 80% of buyers of machine tools is always first in line to find suppliers. Which show the years of exhibitors and more machines, but the audience is slowly reduced. Why the Internet can cost to find a buyer? This is because the corporate Web site building and promotion of investment in network marketing is to participate in the show 1 / N of the costs, or other traditional methods of 1 / N of the cost. And the Internet regardless of time constraints, can get more business opportunities, especially under current market downturn, carry out online sales even more practical significance. 3 How to make low-cost online tool to find buyers?Now China’s Internet marketing is still in the initial low-level stage, most companies, especially machine tool industry, the technical, professional and exceptionally strong industry network marketing business, has not really done well. Often put into a large, low output, detours, waste money. How to achieve low-cost online tool to find buyers?HC machine network According to leading network technologies and abundant market resources, the machine tool industry enterprises put forward low-cost marketing program: > Corporate Website Optimization ( SEO ) SEO can greatly improve the implementation of corporate web traffic to key words rank among the top additional visitors. Front due to natural position, do not spend money into search engine advertising, PPC, can save costs.