Chinese and foreign enterprises to seize the Chinese market, different ways

To seize market share, the international machine tool companies have to CIMT2009 as an opportunity to display the main domestic market demand model, is the mature product of its exhibits, and display some of the high-end, large-scale equipment is never any previous exhibition. And most of the domestic machine tool companies to participate in CIMT2009 the aim is to demonstrate the strength of enterprises, the implementation of sales promotion, exhibits focus on five-axis machine tools, material-type machine. As management, technology, lack of reserve capacity, leading to the exhibits become commodities still have a long distance. This is 2009, we have come to the show of Chinese and foreign enterprises to seize the Chinese market, selling its products in the different strategies.

Welding Assembly

Homogenization of competition of domestic enterprises

The original pattern has been broken, landing heavy machine territory enterprises, products bigger and bigger, and more full-size varieties. Li added, lying Canada, CNC horizontal / vertical lathe, gantry and other machine tools, each company in the production, product structure is basically the same, showing you that I have, we have, disorderly competition situation, the overall performance: the industry scale CNC machine tool companies the same product structure and performance similar.

Welding Cable

Dalian Machine Tool desktop milling machine planing launch TK6513, TK6920 floor type boring and milling machine, VX32 machining center, the product structure from traditional car category to the boring and milling, Lung, plane and other comprehensive development. Swiss machine tool industry covered by the new lathe, boring and milling goal, plane, etc. and the development of laser cutting machine LC3015 extended to related industries. Spark will be through joint venture main vertical lathes, floor boring and milling machine, precision driving and so on. Haitian display HTM-TC25MC car milling centers, HTM-100H horizontal Canada, the product mix to the lying by the Canadian goal, the development of CNC milling, and continue to develop large-scale products. Seiki exhibited RFMP12035 Daily Activity beam gantry moving column machining centers and CNC vertical lathe CK518, from the traditional universal NC vertical lathe to CNC, gantry and other comprehensive development. Weihai, east China plant by the grinder to the stand plus professional, lying Canada, gantry, grinders and other comprehensive development of cooperation with Greece Shi Chuang Ming-development to the major type of machine. Shandong Weida, Lunan, Tengzhou small size machine tools and other traditional manufacturing enterprises, diversification of products to large-scale development. Ningjiang machine floor type boring and milling machine introduced TKS6916, XH2525 machining center, the product structure from a plane-based development model, to the diversified, large-scale development. Table 1 shows the concrete. International Machine Tool optimistic about the domestic market

Machine tool consumption in China in 2008 $ 19,440,000,000, for 7 years to become the world’s first machine tool consumer market. Under the global economic slump is more optimistic about the world’s machine tool industry in China, the world’s top 20 leading machine tool manufacturers have all participated in April CIMT2009, the international market downturn, the Chinese government 4 trillion stimulus package and 8% GDP growth, raise the world’s machine tool enterprises compete in the domestic market.

Welding Consumable

With the major projects of national science and technology were launched, the increased demand for high-end CNC machine tools, and can not meet the country to rely on a large number of imports. In 2008, the whole machine tool imports increased by 7.29%, 8.32% growth in metal cutting machine tools.