1, technological innovation, accelerate new product development, market development

In recent years, large exports of electric tools has caused concern around the world, especially in Europe, the market share of our products increased year by year, according to the data indicate that in some countries (eg Germany, the Netherlands, etc.), electric tools in China market share of 25% to 30%, caused a panic in these countries and the vigilance and to take some action to restrict the influx of Chinese products. In this case, in order to consolidate the results of our market, and further nurture and develop new markets, the future should focus on the following aspects:

1)  to further improve product quality, accelerate new product development. With the focus on speeding up the battery power tools and electronic control of the power tool development, and continuously improve the level of power tools and product quality. In recent years, with the safety certification of power tools full implementation of continuous improvement of product quality power tools, but the whole, and compared to developed countries, there are still many gaps, such as relatively simple majority of product features, quality and the grade is not high, widespread appearance of unsightly, noisy, not high tech, the future should be in product development, and actively using CAD design and CAM research, improve product quality level, and closely monitor the world of electric New trends in development tools, and actively develop new marketable products, to strengthen high-tech research to constantly adapt to changing market needs.

Tungsten Electrode

2) to the intensive production techniques, flexibility, automation, specialization and production cooperation in network development. Should gradually by the OEM, neutral packing shift to export their way to the export of brand-name products. OEM, neutral packing mode of production does the rapid expansion of exports of electric tools in China played an important role, but this is not the long term, because this operation can not establish the image of Chinese enterprises, create their own brands, China Some manufacturers, only a little-known plants, and brokers are to reap huge profits. Also OEM is often hidden hazards trademark infringement disputes. To promote China’s power tools market is more healthy development of foreign trade, maintenance of the legitimate interests of industry, power tools, the product exports must strive to create our own brand name, should get the profits.

3) power tools to carry out a comprehensive security certification and EMC certification, the implementation of power tools export license, and continuously improve the quality and level of power tools.

4) To further study and master the power tools of trade practices in Europe and America, in a stable and expanding our power tools on the market in Europe and America share the same time, actively explore new markets and achieve market diversification, with particular focus on developing the African market, Latin America and Eastern Europe market.

5) against low prices, regulate the export market. Large exports of electric tools in China except for some foreign products, in general, relatively low prices, the main reason for this phenomenon is the low prices between export enterprises. The damage is very serious, some optimum quality products are generally state-owned enterprises, but due to higher costs and falling by the wayside in the competition, and some of poor quality, even those inferior, but by way of low prices have exported to the international adverse impact on the market and damaged the image of our products. Especially in the past two years, this phenomenon has been extended to the domestic market foreign market, resulting in overall economic decline in the industry. To the interests of the nation, today the need to further regulate the market, promote fair competition, making the power tool market really booming foreign trade, booming.

Tungsten Welding Electrode

6) In the competition to establish the concept of a buyer’s market. To achieve the industry should focus on market development, enterprise technology, from the production center to the center to work on marketing, the product with the products to professional, do yourself (DIY) products, both at the same time, the production, technology, marketing and after-sales service must comply with the buyer’s market laws.

7) strengthening quality management. To firmly establish industry-wide “quality first” concept, and always improve the quality as the main direction, to establish and perfect quality assurance system, improve product design to after-sales service from the whole process of quality management, and strict enforcement of product safety certification, EMC certification system, in focusing on improving quality as the center, improve the technological transformation of enterprises and technical progress.

2, in order to expand the market need to take measures

To further expand the market, so that our power tools in the international circle to maintain the prosperity and sustainable development of the situation, measures should be taken:

1) exports should achieve three changes: first, from the simple to the increase in export volume in order to improve product quality and grade changes. Second, products from single-function, low value-added products to high technology, multi-functional changes of high value-added products. Third, be forward-looking product development, from passive to active participation in the international circle, a destination in the international circle change.

2) active product certification to further expand the breadth and depth of the market. National certification, in strengthening the safety certification of export products, while actively developing products, electromagnetic compatibility certification. Foreign certification, our products have achieved certification GS, CB certification, UL certification, but most of the applications from foreign manufacturers, and therefore, it is necessary to consider long-term benefits from the export enterprises should actively apply for UL certification.

Welding Rods

3) accelerate the technological transformation of enterprises, focusing on strengthening the motor production, production shaft, gear production transformation efforts, the formation of high-volume production capacity to ensure the steady improvement of product quality.

4) actively create conditions to improve technology, industry, trade and train services. Should strengthen the industry associations, institutions and enterprises under the jurisdiction of the cooperation, the real technology and trade integration, in order to adapt to the international market, fierce competition and rapidly changing market needs.

5)  take effective measures to stop the disorderly competition and disorderly competition, restricted the development of the industry, severely affected the industry and corporate image and reputation, should promote fair competition, against low prices, to ensure that our export markets power tools industry stable and healthy forward. The manufacture and sale of fake and shoddy products, key markets, and key areas under the leadership of government departments, improve specialized rectification, depth fighting counterfeiting. Increase the strength of stuck smuggling channels to strengthen management of import declaration, to avoid overstatement less into the phenomenon.

6) accelerate the pace of reform, change their ideas, and actively create conditions for attracting foreign investment, promote enterprise asset restructuring, and promote development of the industry.

Aluminium Welding Rod

At present, China is facing new power tool development opportunities and challenges in the industry must be under the guidance of the Party Conference to forge ahead in unity, to redouble their efforts, step by step, to lay a solid foundation to accomplishing the domestic enterprises class,World-class power tools business, for the advancement of electric tool industry to make new contributions.