The doors of the JCK Las Vegas Show have been shut to buyers and another year of the largest US Jewelry Trade Fair has come to a close.



With what could only be described as doubtful expectations among the exhibitors – JCK opened its doors on Saturday, June 30 and the four-day show kicked off. It has received a mixed review from exhibitors – most of whom took into account the current situation and came prepared for what is a buyers’ market at the moment. JCK's pre and in-show conference seminars were directed at retailers and how they could make the most out of the current drop in sales – offering marketing tools, sales tips and insight into the industry.



The social media was a major topic for discussion in a number of seminars with retailers looking to create a community for their clients.



The IDI Group of Companies launched Stage 4 of its Together Works program to a full press audience – and unveiled the unique YouTube project which seeks to expand the industry's reach via 24/7 calling cards for Israeli companies on The Israeli Diamond Industry You Tube channel.



Its social media campaign was also discussed – making use of Facebook, Blogs, Twitter and LinkedIn – on an industry level and introducing the diamond companies to these tools for their marketing benefit.



The IDI Pavilion, incorporating 22 companies, was located on the Upper Level this year. With its new location, the pavilion upgraded its image with customized, specially designed booths to enable the companies to showcase their goods in sophisticated style.



Speaking to retailers that attended the show – albeit in smaller numbers than in recent years (which was expected) – they came prepared with specific orders and requests. And for many exhibitors business was slow, but a feeling that things in the US are picking up was a strong scent in the show air.