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Italian machine tool exports to China will grow 20%


Post Date: 21 Jul 2011    Viewed: 592

Italian machine tool production to resume soon

Losma told reporters that the global financial crisis in 2009, closed down a lot of Italian machine tool plant, when total sales declined 30% over the previous year. But entering after 2010, production recovered quickly. Starting from October 2010, various economic data become optimistic in 2010, total sales increased 2.5% over the previous year.

First quarter of 2011, recovery is still good. Italian machine tool industry expected full-year sales growth will reach 18%.

To prove their point of view, Losma also specifically to their business operation LOSMA an example. LOSMA company mainly produces environmentally friendly energy-saving equipment, such as oil mist collection equipment, coolant filtration equipment, air purification systems. As the response to market demand, the company has grown rapidly the past two years the business. In the first quarter, the company’s sales rose 52.5%. Although the whole, the Italian machine tool industry in the absolute value of sales in 2007 has not yet reached the 2008 level, but LOSMA companies and some individual perspective, its total annual sales have recovered to 2008 levels.

Powerful Italian Pavilion

Laspina told reporters, in order to participate in CIMT2011, ICE specially organized the Italian Pavilion, exhibition area of ​​2,500 square meters, 62 exhibitors, covering more than 100 corporate brand. Not only exhibit the highest growth rate for the history, the exhibition scale reached record levels.

Losma also told reporters that he observed the various Italian exhibitor’s booth to see many Chinese viewers stopped in the booth, ask for Italian enterprises and products are very interested. Many Italian companies in China for the exhibition, are highly motivated, and most exhibitors are doing business in China.

There are also a number of exhibitors this is the first enterprise in China, the original price they think their equipment is very expensive, but China does not need high-end equipment. But in recent years has experienced some of their peers so that they can see that the Chinese begin to accept and require high-end equipment. So, this time they also high-end equipment to China. It is understood that the ranking of the Italian domestic machine tool companies basically have come to China.

Italy has also noticed, now Chinese customers began to focus on the humanization of the machine design, and improved product environmental requirements. Italian high-tech machine tool design, product personalization strong, manufacturers and customers to communicate at any time the traditional industry, which should be more suitable for Chinese customers.

In order to help Italian companies to develop the China market, ICE has stepped up their exhibit in China, the number and frequency. 2011, ICE Italian companies to participate in organized dozens of exhibitions in China. Only this year in Beijing’s exhibition industry organizations have Machine Tool Show, Air Show, environmentally friendly development, motorcycle exhibitions; Shanghai textile machinery exhibition there, WMF WOODMAC, mold development, construction machinery exhibition BAUMA and so on. Meanwhile, the attractiveness of the Chinese market, ICE’s membership is increasing.



China has become Italy’s largest exporter

“From 2010, China has become Italy’s largest export destination, overtaking the previous German”, Losma told reporters.



Italian machine tools before the top three exporting countries are: Germany, the United States and France. China is also only came in fourth. Beginning in 2010, the Italian machine tool production, 15% of the sales to China, more than Germany’s total exports, exports jumped to Italy the first country of destination. In 2010, China’s machine tool equipment purchased from Italy to 3.5 billion euros, up 14.2%. In the analysis of the reasons, Losma said that “the financial crisis has given China an opportunity.” Losma further explained that the financial crisis, other countries, especially European countries, the declining purchasing power, but China has not been affected.







Losma said that he personally very much agree with the Italian Machine Tool Association (UCIMU) analysis and forecast for exports this year, the Italian machine tool exports to China this year will certainly be a 20% growth, which is China’s current economic development situation related. Some countries, including China, India, Brazil, Russia and other countries, Italy is becoming a major exporting countries. European countries are not optimistic about his own, although these countries prior to the Italian machine tool purchasing power.



On the other hand, Chinese demand for machine tools in Italy. Italy’s strong personal machine, which has the characteristics of Italian machine tools, always able to meet the needs of Chinese customers. Meanwhile, the Italian machine tool prices in the international market also has certain advantages. In fact, the Italian international peer companies do not want to price competition, mainly by the Italian machine tool technology, content, user-friendly, personalized, innovative to attract customers. In addition, many Italian enterprises in China’s reform and opening up early to enter the domestic market, to customers in China to leave a good impression.

Losma analysts say, China’s economy is in transition, growing to high-end Chinese products, the demand for equipment to high-end development, which in Italy is a great opportunity. Laspina also said that China’s machine tool exports five or six years ago still very small, only in recent years began to increase, which the technical content of the processing equipment, a higher professional requirements. At the same time as China’s exports to reach some targets can often enter the international market, but also some Chinese customers to give up previously made use of alternative equipment, switch to the direct purchase of advanced equipment, such as equipment, including Italy’s foreign enterprises a development opportunity.

2011 Italian machine tool industry output to grow by 20 percent, China’s machine tool exports remained at 20% output growth, which is Losma and Laspina common view.


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