Diamond sales in India, China and the Middle East are responsible for a 30% rise in total global sales of the precious stone. As per diamond giant De Beers the last six months saw the price of diamonds go up by 35% as well. There seems to be no stopping diamond sales over the coming months as well as per analysts.

The world’s biggest distributor of diamonds usually earns more from the first half of the year than any other time. However with rising disposable incomes and changing preferences for bridal jewellery coming into effect in Asian nations, the demand for diamonds is increasing greatly.

Bruce Cleaver, De Beers chief operating officer said that now robust sales for India’s Diwali celebration and the Chinese new year will add more sales to the traditional US sales during Christmas time. He said that all the data they have leads them to believe the second half of the year will be strong and produce positive growth.

Kieron Hodgson, an analyst at Charles Stanley, said in a recent research note that the retail market continues to offer a schizophrenic view of the world. On the one hand, there are fears of US and European debt contagion and, on the other, the substantial growth opportunities offered by maturing Chinese and Indian economies.

Bruce Cleaver said that they expect China, India and the Middle East to account for 40% of global consumer demand for diamonds by 2015. He added that the company had an aggressive expansion plan particularly focused on China.