Diamdel, the marketing arm of diamond-industry giant De Beers, was chosen to receive a prestigious Ruban d'Honneur award in the second round of the European Business Awards, sponsored by HSBC. The award is given to businesses that exhibit exceptional performance within their sector. Diamdel is still competing for the HSBC growth strategy of the year award and for the ultimate European Business Award.

Diamdel is one of two Belgian companies to receive the Ruban d'Honneur; a total of up to 10 companies can receive the award in each category. "Receiving a Ruban d'Honneur from the European Business Awards we regard as a real mark of distinction. The innovative approach Diamdel pioneered to negotiating the sale of rough diamonds has enhanced De Beers' leadership position," Diamdel CEO Neil Ventura commented.