Mumbai, Aug 8 (PTI) HK Jewels Pvt Ltd, which owns diamond jewellery brand `Kisna'', plans expansion to increase its retail presence.

Kisna would be opening outlets in Delhi, Rajasthan, Uttar Pradesh, Uttarakhand, Orissa, West Bengal, Punjab, Haryana, Chandigarh, Himachal Pradesh, J&K, and North East," HK Jewels Director Ghanshyam Dholakia said in a statement here.

The company''s brand already has strong presence in Mumbai, Maharashtra, Gujarat, Goa, Madhya Pradesh, Jharkhand, Chhattisgarh and Bihar.

Launched in 2005, Kisna VVS Real Diamond Jewellery has already set a record by becoming the largest available diamond jewellery brand, crossing 4,000 retail outlets, he said.

Very, Very Slightly Included category (VVS) diamonds are clarity scale for grading diamonds.

Kisna is a part of Hari Krishna Exports Group, which is engaged in the import, manufacture and export of diamond and diamond-studded jewellery worldwide.

The Group has marketing alliances in USA, China and Belgium, the statement added.