MOSCOW -(Dow Jones)- OAO Severstal (CHMF.RS), a London-listed Russian steelmaker controlled by billionaire Alexei Mordashov, said Thursday it aims to halve its steel exports from Russia and concentrate on domestic sales by 2016, the company said in a presentation to investors.

The company said it planned to half the share of exports in the sales of the steel it makes in Russia to 23% in 2016 from 46% in 2010, as it saw domestic sales growing robustly and considered the move as a natural hedge against the ruble fluctuations.

"The move will help Severstal get higher premiums, as it can sell its high value-added products mainly at home, and sees export demand for lower-premium slabs and billets," VTB Capital analyst Igor Lebedinets said. "Other Russian steelmakers are shifting their sales home-wards for that reason as well."

Severstal said it planned to boost the share of value-added products in its steel output in Russia to 48% in 2016 from 40% in 2010.

Severstal also said in its presentation it planned to up its coal production to 14 million tons in 2015 from 11.5 million tons in 2010, and raise its iron ore production to 15.4 million tons in 2015 from 14.1 million tons in 2010. Severstal has coal assets in Russia and U.S., and iron ore assets in Russia, Brazil and Liberia.

Severstal also said it aims to be in the top five steelmakers by the volume of earnings before interest, tax depreciation and amortization, after it occupied the eighth place in 2010 with ebitda at $3.3 billion.

"The goal is realizable for the company due to the Severstal's good cost position, but a lot will depend on commodity prices," VTB Capital's Lebedinets said.