Diamdel is opening a new office in Hong Kong, intending to expand its Asia Pacific sales presence in Q4 2011. The purpose is to ‘provide more’ opportunities for ‘more’ buyers based in the region to purchase ‘more’ rough diamonds via online auctions, as the company stated.

Neil Ventura, CEO of Diamdel commented, ‘‘Following the expansion of our business in Tel Aviv in Q1, and the investment in a new business in Dubai in Q3, the decision to expand our business in Hong Kong in Q4 will mark the latest in a series of investments we have made in 2011 to build capacity in the Diamdel business. As with the other investments made this year, Diamdel Hong Kong will deliver improved access to regionally based buyers to the opportunity to purchase the products they need to develop their businesses’’.

Marcus Lung, Sales Manager Asia Pacifi c added, ‘‘After the restructuring process Diamdel went through in 2007, when we reduced our presence in Hong Kong, and then the economic crisis, it’s gratifying to announce these expansion plans. We have witnessed strong growth in demand from Asia Pacific buyers in both traditional and new product categories and the new office will allow us to better cater to this demand growth’’.