Diamdel is expanding its Asia Pacific sales presence in Q4 2011 with a new office in Hong Kong to provide more opportunities for more buyers based in the region to purchase more rough diamonds via online auctions, the company has announced.



CEO Neil Ventura said that following Diamdel’s expansion of its business in Tel Aviv in the first quarter of 2011, and the investment in a new business in Dubai in Q3, the decision to expand its business in Hong Kong in Q4 marked “the latest in a series of investments… made in 2011 to build capacity in the Diamdel business. “



“As with the other investments made this year, Diamdel Hong Kong will deliver improved access to regionally based [diamond] buyers to the opportunity to purchase the products they need to develop their businesses,” Ventura said.



Marcus Lung, Sales Manager Asia Pacific, added that after Diamdel’s restructuring in 2007, which saw a reduction in the company’s Hong Kong presence, and then the global economic crisis of 2008, it was “gratifying” to announce expansion plans.



“We have witnessed strong growth in demand from Asia Pacific buyers in both traditional and new product categories and the new office will allow us to better cater to this demand growth,” Lung explained.